Mobile parking payments

Hozah Sep 21

Process

Outcomes

Successfully implemented in 15 car parks.

High completion rate.

Iterative product improvement

We launched an MVP of the product which allowed users to simply pay for a single parking session. Then, we continuted to tweak the UX based on user feedback, analytics, session replays and new business requirements.

Release 1

Simple form with card details

Release 2

Improved input field usability

Release 3

Added car park tariff and opening times detail

Release 4

Added multiple payment options, with custom copy to explain complex tariffs

Release 5

Added custom fields to suit different client data requirements

Release 6

Added Apple Pay and Google Pay for faster payments