About
I am a versatile Product Designer, with experience working across large and small organisations to solve real user and business problems through insight, and producing high-quality design through refinement and delivery.
- Understanding problems: translating user and business goals into product requirements through insight
- Developing atomic design systems, both patterns and principles, executed across design and code
- Coaching and leading UX/UI design teams within agile methodologies
- Confident in presenting work, leading workshops and training sessions
- With good HTML/CSS knowledge, I can support pixel-perfect delivery of UI through development
- Work well as part of multi-disciplinary teams, centralised design teams or as a lone designer
11 years experience
Experience Design Lead HozahAug 21 - present
UX and UI design for Hozah’s digital products (Web, App)
Customer experience design across physical and digital journeys
Helping define the product roadmap based on business and user goals
Building a design system across both web and app
Experience Design Lead DysonOct 20 - Aug 21
Leading UX/UI enhancements on Dyson.com
Managing and coaching UX/UI designers across several cross-functional teams, and establishing regular design critiques
Developing UI, content and code principles for the Design System
Presenting regular updates to Global Creative/Experience Directors
Senior Digital Designer DysonDec 17 - Oct 20
UX and UI artefacts for enhancement projects on Dyson.com
Creating wireframes, interactive prototypes, high fidelity UI mockups and developer documentation
Built the first version of Dyson’s Digital Design System, producing pattern libraries and templates, and aligning code with design
Midweight Digital Designer DysonJun 16 - Dec 17
Redesign of Dyson.com, including visual design, content design and QA
Digital Designer RACApr 16 - Jun 16 (Contract)
Responsive UI designs for the RAC Cars platform, with developer handoff
Creative Designer Brightside InsuranceFeb 14 - Jan 16
Designing eCommerce journeys, landing pages, micro-sites and emails.
Freelance Web Designer SelfJan 12 - present
Design Assistant Nelson Thornes/OUPSep 13 - Feb 14 (contract)
Graphic Designer NGMSep 10 - Sep 13